Automobile relay is a kind of important electronic components, auto parts which are widely used in the control car start, preheating, air conditioning, lights, wiper, efi, oil pump, security, audio, communications, navigation, electric fan, cooling fan, electric Windows, air bags, anti-lock braking and suspension control and automotive electronic instrument and fault diagnosis system, is second only to automotive electronic sensors in automobile products one of the most used car electronic components.
As people on the improvement of auto humanization, comfortable, and in recent years, the amount of automobile relay presents the fast rising trend. Auto industry has become the relay's second largest after communications applications market, the current global auto relay sales accounts for about 20% of total sales of relay.
The market demand, global automotive relays
In recent years as the development of automotive electronics, electrical appliances, automobile relay also get leap-forward development, the world of the production and sale of automobile relay is have been gradually rising trend.
According to the risk of development corporation (VDC) at the beginning of 2005 to the global relay market survey report shows that the current automobile relay sales accounts for about 20% of total sales of relay, auto industry has become the relay's second largest after communications applications, often
Statistics show that in 2006 the global relay sales of $4.22 billion, including automotive relay sales of $850 million. Expects 2007 global relay sales will total $4.4 billion, including automotive relay sales were $890 million, 4.71%.
According to the survey, the 2010 world car ownership will reach 1 billion units, annual output to 75 million vehicles, such as dosage of relay on average every car as 20, each car relay on average every maintenance dosage of 10 only, auto replacement amount calculated at 10% of the ownership, the 2010 world car relay market demand will exceed 2.5 billion only. Thus, automobile relay development space is enormous.
Second, China's auto relay market demand
By rapid development of automobile industry, the rapid development of IT industry and recovering components industry, China has become one of the main supply base of relays in the world. 2006 relay output can reach 3.5 billion preliminary estimate, only about 25.3% of total global relay output. By 2010, China will become the world's largest relay producing countries, annual production of more than 4.5 billion, including automotive relay output will reach 650 million.
1, China's auto industry production and sales
According to data released by the China association of automobile manufacturers, China's auto production in 2006 of 7.2797 million and 7.216 million, respectively, year-on-year growth of 27.32% and 25.13%, far more than expected in early, more than Germany, after the United States, Japan to become the world's third largest car producer, at the same time more than Japan, as the world's second largest auto consumer. One passenger car (including cars, MPV and SUV, etc.) production and sales of 5.2331 million and 5.176 million, up 32.76% and 30.02%; Commercial vehicles (including passenger cars, trucks, etc.) production and sales of 2.0466 million and 2.04 million, up 15.25% and 14.23%.
Is expected in 2007 China's auto consumption will continue to maintain double-digit growth, automobile production volume will increase by 15% over the previous year, more than 8.3 million vehicles, including cars will still be higher than the overall increase. By 2010 China's auto output will reach 11 million units, more than Japan, as the world's second largest and even the world's largest automobile producer.
2, China automobile relay total consumption
On China's current situation of the auto industry, according to the survey, the dosage relay is one of the most passenger vehicles (including cars, MPV and SUV, etc.), general each passenger vehicles (including cars, MPV and SUV, etc.) an average of 15 relay (some senior car available to about 25 of the relay); Each commercial vehicles (including trucks, buses, etc.), on average, with 13 relay (each van average with seven relay, each passenger cars, on average, with 20 relay only).
Increase in car ownership society for car relay service market to bring new markets, commercial vehicles (including trucks, buses, etc.) with relay only 5 per car per year on average maintenance, passenger vehicles (including cars, MPV and SUV, etc.) with 3 only.
Production is expected to 8.37 million cars in our country in 2007, 120.85 million automotive relay is required; Plus 41.4 million saloon car repair in 16.56 million relay, in 2007 China's auto market required for automobile relay is expected to total 137.41 million, increased by 15% from 2006 to 2006. Predicts 2010, the Chinese car market required total automobile relay will reach 200 million.
Third, China's auto industry development present situation and characteristics of the relay market
1, the supply characteristics of automobile relay industry in China
In the context of China's automobile relay production, the current domestic automobile relay manufacturers more than 100, and mostly still is given priority to with many varieties, small batch production pattern. In many enterprises, except for a few companies such as xiamen hongfa gradually achieve scale, automatic production, other enterprises is still the overall size is filial piety specialization degree is low, has yet to reach mass production levels, product quality gap school is relatively large enterprises and small businesses parallel, compete to development.
In addition, according to statistics, the current domestic imported automobile relay product ratio is relatively high, about 50% of Chinese auto relay aggregate demand. But with all the manufacturers to speed up the pace of localization, and domestic main automobile relay manufacturer the constant improvement of the degree of automation, the proportion is falling fast.
The following is the main characteristics of China automobile relay supply:
(1) the introduction of auxiliary market is given priority to with large auto group for cars and light buses, with emphasis on the localization of form a complete set, located around the major automobile production group, the company, implement on-site supporting production;
(2) the vehicle maintenance and repair with relay market is evident in the locality;
(3) marketing model is given priority to with direct selling, there is no set up the perfect distribution system;
(4) mode manufacturing-according-to-sale production, give priority to with pin expansion.
2, national brand strength improved, gradually formed with the trend of the international brands to compete
In recent years, the national brands in the automotive relay to flourish, to get fast development. Showed obvious growth force and competitiveness, not only has gradually become the main aftermarket automotive relay supply and export, and is to create a batch of internationally competitive automobile relay enterprise.
At present domestic automobile relay national brands including xiamen sound macro power generation co., LTD., Shanghai automobile electric appliances co., LTD., guizhou day righteousness electric factory, etc.
Xiamen macro power generation co., LTD., founded in 1984, relay annual production capacity of 700 million, China's largest production base of relay, 12 consecutive terms among the enterprise of "Chinese electronic components, is currently ranked 19th. Hongfa has a set of complete quality guarantee system, is the domestic first through the ISO/TS16949, ISO900l certification of one of the manufacturers. In terms of product research and development, all adopt the three-dimensional CAD technology, mold, parts manufacturing and finished product assembly process and equipment and so on are in the same industry leading position in China. Hongfa has now the nation's largest inspection center, passed the conformity assessment (CNAS) national approval committee in China, the United States ULCUR and Germany TUV and VDE approval, is the only Chinese VDE approved TDAP laboratory.
Automobile relay is the key development project of hongfa company, annual production of 2006 at home in the first place, has been steadily for GM, Ford, FIAT and Delphi, jiangling, hafei, Hella, chery, Great Wall support companies such as suppliers, and has established long-term and stable relations of cooperation.
Shanghai auto electric appliance co., LTD. Was established in 1997, main investors for airplay Shanghai co., LTD., in addition to the automobile relay, also produces auto switch, motor controller and actuators, etc. Products are widely used in cars, trucks, passenger car and light vehicle.
Guizhou day righteousness electric appliance co., LTD belonging to China aviation industry first group, the existing staff of 1880 people, its subsidiaries in guizhou day righteousness automobile electric appliances co., LTD., mainly produces automobile relay, as the first batch of santana 1987 supporting units.
3, relay the localization of imported cars bring opportunities and challenges
China has now become the world's third largest car producer, the world's major auto makers have been investing in China. And under cost pressure, most automakers are gradually promote the localization process of the imported components, this has brought the development of China's automobile relay enterprises great opportunities. But at the same time also makes the competition situation becomes increasingly serious:
(1) the oems purchase cost decreasing makes relay manufacturer's profits space is less and less
In the decrease of vehicle sales profit margins (from 9.11% in 2003 fell to 4% in 2005) and the ongoing price war, reduce costs, especially to reduce procurement costs become the primary choice of all domestic auto makers. The current domestic many auto makers have been do our best to reduce cost, and plans to gradually replace the imported automobile relay products. It brings to the domestic automobile relay manufacturer opportunity at the same time, also makes the domestic market competition becomes more intense.
(2) the international automobile relay manufacturers to come to China for the situation of market and profit is more and more serious
At present many multinational automobile relay manufacturers take a fancy to China's huge market prospects, are investing in China, through compression to reduce the market price, production cost and at the same time they also will work abroad mature, advanced technology supporting system to China. In "international brand" and "China price" to deal with domestic relay manufacturer. All of these bring domestic automobile relay market the invisible pressure.
(3) the domestic relay manufacturer not specification of competition for the market competition is becoming more and more serious
Due to the low threshold of automobile relay, profit level is higher than that of traditional relay products, in recent years, domestic automobile relay many relay manufacturers have turned to production. At present, the domestic automobile relay manufacturer has more than 100, in the factory, in addition to a few companies such as xiamen hongfa, many other enterprise scale is uneven, still give priority to with many varieties, small batch production pattern, has yet to reach mass production level.
In addition, as domestic auto prices, purchasing cost decrease, make many domestic automobile relay manufacturer in order to survive, with low price in succession on the marketing strategy means, often giving domestic automobile relay market has brought the huge pressure of competition.
Through the above analysis, we see the car relay market capacity is very considerable, especially in China, development prospect of huge, these are for the development of China's national automobile relay enterprises has brought great opportunities. But at the same time, vehicle localization trend and the increasing competitive pressure inside and outside the fierce market competition is inevitable. As a result, China national automobile relay enterprises urgently need to intensify the development of high-tech products, improve product quality, reduce the indirect costs, rapid accumulation and improve the experience in the automotive sector, to provide customers with the overall solution, continuously improve its brand value, under the situation of civil unrest very create national brand automotive relay.